[ABOUT] In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.
[AUTHOR] Blake Mycoskie, Founder of TOMS Shoes
[REVIEW] If you’ve not yet heard the story of TOMS shoes, well, first, where have you been? Second, it’s a story worth learning, sharing, and replicating. In Start Something that Matters,TOMS Founder & Chief Shoe Giver, Blake Mycoskie, opens the hood of his company to explain how and why his company works so well, and gives practical advice and encouragement on how to harness the passion that fuels you as a sustainable career.
Blake Mycoskie was experienced in successful for-profit start-ups when he made a fateful trip to Argentina. On an unplanned detour among the poor in Argentina, Blake befriended children in an impoverished village and witnessed first-hand the heartbreaking difficulties that stem from not having shoes. Barefoot children are often prevented from attending school and are vulnerable to disease and injury. His brain whirling, he set to work concocting a business that would bring the popular Argentine espadrilles to the US market, and individually match children in need to a pair of new shoes – for free.
Blake quickly realized he had something more than a business plan – it had the qualities of a crusade. His story caught fire among consumers eager to transform a routine purchase into an opportunity to make a tangible difference in the world. For every pair you purchase, TOMSwill give a pair of shoes to a child in need. One for One. As audacious as this might sound, TOMS is part of a growing and influential movement, sometimes known as Conscious (or Compassionate) Capitalism. The people behind it promote the idea that one can make a living while making a difference. TOMS’ success is proof positive of the power of a story-driven business to secure customer loyalty.
Blake relates the story behind TOMS in the introduction. The meat of the book is a step-by-step plan for how to channel your passion for good into a business. This is an easy-to-read, easy-to-understand business primer, explaining basic management principles and strategies (from hiring well, to inspiring your staff, to dealing with mistakes). Blake recommends incorporating giving into any business, and offers up reasons that are both altruistic and practical.
This book is not reserved to those in a mid-life career crisis; it should be required reading for teens and college students wrestling with the age-old question, “What do I want to be when I grow up?” In a TOMS world, there is no conflict between making a living and making the world better. And in practical terms, Blake demonstrates how helping the world can be profitable, with examples from business leaders and entrepreneurs doing both. From his own solid business experience Blake offers advice on how to start a story-based organization.
Whatever your life stage Start Something that Matters will get you thinking about what “story” you want to be about. It’s a great read for you and your teen, and hopefully will kick start family conversations about what really matters in life.
As you would expect, with every book you purchase, a new book will be provided for a child in need.
Start Something that Matters. Blake Mycoskie. Spiegel & Grau. 2011.
Available through Amazon, Barnes & Noble, or Books-A-Million.
Video trailer for book: www.startsomethingthatmatters.com/2011/08/start-something-that-matters-official-video-trailer/
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